Reverse Project

“The Installation

As part of Brompton Design Districtwe are holding an interactive installation at 4 Cromwell Place.

By using live online news feeds we are building a digital application that generates seemingly random headlines; these will then be printed using a custom-built letterpress. The prints will form a growing collection exhibited as part of the installation.”

“The Results

Both the print process and the software can produce unexpected results.
The distortions and juxtapositions in language create headlines that are profound and confusing in equal measure: not unlike our evolving relationship with digital media.”



more information here.


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